Professor Zoom wrote:
As others have said, it's a way to trademark their name. Honestly, what's the big deal? Would you be complaining about the name if you really liked the content? I would think not.
The name change coincided with network comments that they would be moving further away from the idea of just science fiction content (expanding more into areas such as horror, wrestling, fantasy, cooking shows, etc.). The executives were also becoming more and more known for disparaging science fiction in general.
I doubt the name change would have been a big deal had it not been for the surrounding factors. In context, though, the name change came across as an insult to many in the sci-fi community.