This reminds me of that episode ("The big goodbye" I think?) where Beverly is trying to figure out the little make up kits from the 1930's. I think the implication was that in the 24th century, women no longer needed to use make up on their faces, so the idea was confusing her.
And I'm thinking "yeah who are you kidding, I can see the artistry being done by professional make up artists on your face for the show!"
But hey, even the men had to get made up. Didn't they want to put a wig on Patrick Stewart at the beginning of the series?