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Old January 15 2013, 01:27 AM   #37
TheGoodNews
Lieutenant Commander
 
Re: popular culture?

"The question of the use of technological means, in everyday life and elsewhere, is a political question. Out of all the potential technical means, those that actually get implemented are selected in accordance with the goal of maintaining the rule of a particular class. When one imagines a future such as that presented in science-fiction, in which interstellar adventures coexist with a terrestrial everyday life kept in the same old material poverty and archaic morality, this implies precisely that there is still a class of specialized rulers maintaining the proletarian masses of the factories and offices in their service; and that the interstellar adventures are nothing but the particular enterprise chosen by those rulers, the way they have found to develop their irrational economy, the pinnacle of specialized activity.

.....

For classical capitalism, wasted time was time that was not devoted to production, accumulation, saving. The secular morality taught in bourgeois schools has instilled this rule of life. But it so happens that by an unexpected turn of events modern capitalism needs to increase consumption and "raise the standard of living" (bearing in mind that that expression is completely meaningless). Since at the same time production conditions, compartmentalized and clocked to the extreme, have become indefensible, the new morality already being conveyed in advertising, propaganda and all the forms of the dominant spectacle now frankly admits that wasted time is the time spent at work, the only purpose of which is earn enough to enable one to buy rest, consumption and entertainments -- a daily passivity manufactured and controlled by capitalism.

If we now consider the artificiality of the consumer needs prefabricated and ceaselessly stimulated by modern industry -- if we recognize the emptiness of leisure activities and the impossibility of rest -- we can pose the question more realistically: What would not be wasted time? Or to put it another way, the development of a society of abundance should lead to an abundance of what?"

Conscious Changes in Every Day Life by GuyDebord May 1961.

Roddenberry must've taken notes. But a lot of writers have infrequently contradicted what Roddenberry presented in the series. Probably through their own discretion due to time constraints and fear of alienating the viewers by making things too unfamiliar or complicated. At least he got William Shatner to kiss Nichelle Nichols on prime time.

"We've eliminated hunger, want, the need for possessions. We've grown out of our infancy." Capt. Picard.
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