I thought they drew more on the early TOS movie (I-IV) "vision" of the Trekverse. The more colourful aliens, the bigger scope that comes with a bigger budget - all of which was reflected and expanded upon in the novels of the time. TNG, DS9 and VOY seemed to make the Trekverse and the Federation a far less colourful place.
The writers are on record that the novels influenced their movie. There are more references and nods to a wider variety of Treks than in any other movie - Starbase One was inspired by Franz Joseph's Starfleet HQ, the USS Newton looks just like the Proxima-class from the old Starfleet Command games, the USS Kobayashi Maru was based on a set of 80's fan-made blueprints, Kirk's parents were loosely based on Diane Carey's versions etc.
The early version of the script at IMSDB even mentions "cthia" from Diane Duane's Spock's World
Commercialism in Trek has been seen before - Crisis on Centaurus
had a few current day buisnesses namedropped as being active in the 23rd century. FASA and Shane Johnson's manuals went further, inventing and detailing many future-companies that manufacured everything from food synthesizers to warp nacelles to future-cars (one of which, Leeding Engines Ltd, was namedropped on the now-defunct Experience the Enterprise
I love them for taking inspiration from the whole of Trek, not just the movies and episodes. And I thought Star Trek
had a lot more depth and emotion to it than any other summer blockbuster I've seen. I can't wait for Into Darkness