If the reboot had been a novel it would likely have been lauded as genius.
No way. If anything, it'd have been much more harshly reviewed. People accept mindless action and paper-thin plot in big-budget action blockbusters precisely in a way they don't on the printed page (garbage like the Da Vinci Code excepted). Unless the prose was insanely gangbusters or something, if Trek '09 had been released as a novel relaunch of TOS, it would've been heavily criticized in comparison to the really well-written Trek novels of the past; if it has been released as a standalone SF now, it wouldn't have even been a blip in the history of SF literature, much less "genius."