And then there's that annoying trend of misspelling words like "Sci-Fi" (which is a misspelling itself).
A curious criticism from a poster who chose to misspell both hyphen and underscore in order to have a unique name.
As others have said, it's a way to trademark their name. Honestly, what's the big deal? Would you be complaining about the name if you really liked the content? I would think not.