The Japanese station of course.
It just means that it will be more widely distributed and accessible to the bloggers and other reviewers.
If they are going to do the while 26 episode run though, they will need to have the last Chapter finished and out in theaters by the beginning of September at the latest. With the BD to come out only a few weeks after the last episode airs in October.
Chapter 4 will be in theaters tomorrow and on BD on February 22nd.
Chapter 5 will be in theaters April 13th and on BD on May 28th.