But Shearer questioned the value of the film to New Zealand tourism. He was surprised by figures that said only 1 per cent of people surveyed in 2004 gave The Lord of the Rings as their primary reason for coming.
I had ZERO interest in visiting NZ before I saw LOTR.
I went in 2009 and actually spent the bulk of my holiday on a tour run by a couple that have the license to visit LOTR locations and meet with quite a few people that worked on the film.
It's "Red Carpet Tours", btw and they do a FANTASTIC job!
Because of visiting NZ for that reason, I fell in live with the country - it REALLY is THAT beautiful! Breathtaking, in fact!!!
I call bollocks on that percentage!