^ They may be, but for my money...
And that's the point. I don't think you can argue that, for whatever reason, the people booking conventions and publishing tell-all books obviously believe the "feud" sells.
Are they right? Or would sales have been even higher if the Trek alumni had put forward a public face of hearty camaraderie? I guess we'll never know.
But, hey, I'm on your side! I even offered a theory on how they could have promoted the "feud" for decades now (as they have) and yet still be buddy-buddies.