Paramount want Trek to be just as marketable as Star Wars. Trek has been around decades longer but the there is no reason why with the right marketing every child, every adult be they a die hard fan or not have some type of Trek merchandise in their home. Be it a t-shirt, video game, poster or coffee cup. That's their goal.
I like this goal, it's exciting!
You have thousand of individual items of Star Trek merchandise in almost every room of your house.
You know you do.
If you were feeling charitable, you could go door to door for weeks handing out star trek baubles to many of the surrounding neighbourhoods.
Or is that not how paramount wants every bugger to acquire their trek crap?