Well, her prime IMO would be like 10 years ago. And I'm talking specifically about looks because that's my criterion for these polls.
But anyway, more interesting at 36 how? Like... a better conversationalist? How often does it really happen that a woman is a total dullard at 25 and blossoms into an amazingly interesting and intelligent person after that? I'm sure there's the occasional late bloomer, but c'mon.
As for the "lady" thing... seems like an effort to placate the easily offended types. I'm guessing it won't work and next time someone says something particularly lewd about the "ladies" then we'll still get 20 pages of posts on how it's some great injustice that the enlightened heroes of the board must fight.