The Stig wrote:
To say that Trek '09 could have played out the same 'with a new crew' misses the point entirely. People care about Kirk and Spock. Star Trek, not so much.
People care about how the characters are presented on screen, and that's independent from what the characters are called. If the actors are lame and the characters are stupid, people wouldn't have cared even if they are called Kirk and Spock.