Greg Cox wrote:
Now, I agree that most standalone TREK episodes and movies are actually more accessible than people think they are, but even if people just think that Trek is for Trekkies only, and that you need to have seen all five zillion movies and TV shows to understand the latest movie, you have a marketing problem. A reboot offers newcomers a chance to get in on the ground floor, as it were, which is a lot less intimidating to the average viewer.
a marketing problem. With Star Trek 2009, the audience was bombarded
THIS IS TOTALLY DIFFERENT! BAM!
THIS IS NOT YOUR FATHER'S STARTREK! BAM!
YOU DON'T NEED TO KNOW ANYTHING ABOUT IT! BAM!
YOU CAN EVEN WATCH IT WHEN YOU HATED STAR TREK!
That is was a reboot and/or a TOS reboot didn't matter. It could have been a TNG film. With that kind of promotion, and the new style, wouldn't have been a problem.