Robert Maxwell wrote:
You are implying there is an appropriate time to be "concerned" about a film you have no financial stake in.
Star Trek is an important part of my life so I want to enjoy the only piece of official live-action Trek going. I'll show concern if it looks like I won't.
I don't get why my motivations appear so alien in nature?
It's entertainment. It's supposed to entertain you. If it is instead upsetting you, it might be best to avoid it. It's not something like politics or the economy where it continues to affect you whether you pay attention or not. I ignore the bits of popular culture I don't like or have no interest in. It's easy.