Sheesh. So this guy is saying they're going to have lots of Earth in it, because every recent Hollywood blockbuster (by name) has had lots of Earth in them. Coming from a movie that demands two writers, (who apparently can't accomplish much individually), it kinda actually makes a whole lot of sense.
And I have absolutely no idea what he's talking about with people not knowing Star Trek takes place in the future. if there's any confusion, it more than likely arose out of their own Old Spock, Nu Spock, red matter, exploding Vulcan, time travel, dead parents, lens flare, fan-fist of '09.