ChristopherPike wrote:

If real life that's probably true, but for entertainment purposes it's a bit of a dull explanation... It also doesn't fuel much debate. That it only rewards a single fan in every lot of 1701 is a bit pointless given the effort.
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Maybe it's a big prize? A chance to be part of the movie's test audience or something like that?
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You'd think learning new stuff about the storyline as you go along, is more what they'd aim for.
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If there's one thing I've learned about these jokers it's that they don't want to give anything away about the storyline. Total secrecy isn't practical these days, but they're trying for the next best thing.