Re: Are you the 1701?
Completely out of nowhere, but I wonder if the implied meaning is that Kirk & the crew aren't the 1701?
Different universe. A later NCC-1701 built. What if this Enterprise isn't the Enterprise?
Since the purpose of the site (going by what happened last time around) will be to run a viral mystery- or puzzle-type game as promotion for the movie, I think to assume an implication of that sort might be reaching just a bit.
As for literary criticism in general: I have long felt that any reviewer who expresses rage and loathing for a novel or a play or a poem is preposterous. He or she is like a person who has put on full armor and attacked a hot fudge sundae or a banana split. ~ Kurt Vonnegut, Jr.