I went to see The Hobbit (yes, in 3D) last night more to see this trailer than anything (we don't have Imax here) and THE JERKS DIDN'T EVEN PLAY IT!!
So how was the actual film for which you went into the cinema?
Haha, it was good.
(Not as good as Lord of the Rings, but the stakes are lower, owing to its origin as a children's story.)