I've been mildly curious to see what angle they can take with this character, but this doesn't seem like a direction that's going to work for them. Too whiney and emo, tha may work okay on a CW show, but summer popcorn movie audiences are looking for FUN!
Also, why is Supes afraid that people will hate him for being a superpowered alien? Thor is a superpowered alien, and humanity doesn't seem upset or angry about his presence on Earth in a couple of movies now.
Yeah I know, DC vs Marvel, but the audience won't make a distinction because they neither know nor care. Thor is a fun, crowd-pleasing character. Imagine if they made him whiney and emo instead. Avoiding that is probably why they ditched the Don Blake angle.