I can't stand the secrecy, I think it's meaningless. Cloverfeild sucked, it had all this secrecy about it, just to find out that it was just another POV camera movie with a monster you can't even see. Blair Witch Project style. There were some cool shots, but pretty much sucked. Super 8 was a little better, but really just a combination of ET and Close Encounters, not much originality. Star Trek was good, I liked it, but there was a lot of unnecessary things like blowing up Vulcan, which I doubt they are going to even discuss in the new movie. I still maintain that the timeline change was unnecessary and it could have been just a prequel.
They seem to do things just because it looks cool, but no real thought about it. The secrecy seems obsessive. What harm does it do to tell us the name of the so called villain? So we are given the name of a completely forgettable character, that tells us nothing about the plot. So you kept us dragging on for John Harrison, really? Even if it was Khan or Mitchell, it still just gives us a basic idea of how the movie will play out, well that still is nothing. Let me guess, the bad guy blows a lot of shit up, there's some sort of delima between Kirk and Spock, McCoy is the voice of reason, the bad guy is hunted down and stopped, the end. That's going to be every Star Trek movie, it tells nothing of the plot. I don't want be spoiled, but the secrecy is too much.
If you compare it to Christopher Nolan's secrecy, his seems more reasonable. It never was like this during the 80s and 90s as far as I remember. I know the internet has changed things, but my god, it's really not a big deal if you just give us the characters and a few random pics.