I love this:
Why? The answers go beyond the scope of the study, but one possibility is perhaps the simplest one: that plot is overrated.
“Plots are just excuses for great writing. What the plot is is (almost) irrelevant. The pleasure is in the writing,” said Christenfeld, a UC San Diego professor of social psychology.
“Monet’s paintings aren’t really about water lilies,” he said.
Yes, absolutely yes.
One reason that you can appreciate the nuances of a movie on repeated viewings is that knowing where the narrative is going enables you to catch the significance of moments in the story in their complete context.
Do we really want to know that Norman's dressing up as Mother the first time we see Psycho
, though? Probably not, but knowing doesn't stop people from enjoying the movie over, and over, and in many ways more on repeated viewings. Nor has it stopped generations of people from enjoying it despite knowing for many years before they see classic films that Mother is a corpse, Rosebud is a sled and Darth Vader is that kid's daddy.