This sounds interesting. I like that the Cumberbaddie's identity isn't revealed. I'm starting to suspect TPTB want him unnamed all the way until May 17, and the end of the movie.
Although the film starts out with a light tone (for which I am grateful), I can't quite see it staying that way with a name like Into Darkness
We also get enough humor (particularly from Simon Pegg) that manages to make light of exactly the kind of fan over-analysis that the film is sure to generate (i.e. Can the Enterprise even operate underwater?)
I look forward to the raving rebuttals of ultra-serious Treknical fans.