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Old December 8 2012, 11:39 PM   #1
C.E. Evans
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Location: Saint Louis (aka Defiance)
G4 becomes the Esquire Channel

NBC/Universal has decided to rebrand G4 as the Esquire Channel (in a partnership with Esquire Magazine) as a new upscale channel hoping to appeal to the "untapped metrosexual viewership." Cooking, travel, and fashion shows are being developed, as well as perhaps a new one for gaming (for you former G4 watchers).
http://www.ign.com/articles/2012/12/...squire-channel
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