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Old December 7 2012, 11:06 PM   #9
Caesar753
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Re: With the trailer out why are they keeping the villains ID secret?

Why would they announce the villain now? The fan speculation has been flooding the internet for months (years?) and the vagueness of the trailer has only heightened it. The tidbits of information fed to us by JJ, Orci, and Lindelof are meant to keep us guessing and thus keep us talking about the new movie. JJ et al. know exactly what they're doing from a marketing perspective.
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