the secrecy is weird, but I guess that's J.J.' way.
Remember, as revealed in the May 2009 issue of "Wired" that he guest edited as part of the publicitity of ST (2009)...
by Therin of Andor
, on Flickr
... this is the man who, as a kid, ordered the iconic "Mystery Box" from a mail order coupon in a comic and chose to never open it!