I still remember seeing my first ad for DS9. Literally all it said was "Coming this January... Star Trek: Deep Space Nine." Being at the peak of my fanaticism, seeing an announcement of anything new related to Star Trek was enough to cause an immediate moment of pure spazzing out. To my embarrassment, I recall leaping across the room going, "Yes!" (at least I was home by myself) before stopping short and saying to myself, "Wait, what the hell is that? A new movie?"
I was very excited at the start of the series, but after the pilot, my viewership was spotty throughout the first season. Somewhere along the way, however, I realized that it had become my favorite out of all the Star Trek series.