The Wormhole wrote:
Trek XI's release saw an increase in Trek merchandise related to the prime timeline. TOS was released on blu-ray, all ten previous movies were released on blu-ray, special DVDs were released containing the best of TOS and TNG. Not to mention most stores had big displays of previous Trek releases on DVD at special prices, and so on. None of this had a nagative impact on Trek XI.
I know that. Video shops were pleasantly surprised when all
of their ST boxed sets were doing brisk business after newbies discovered ST (2009).
There's room for two Star Trek continuites to exist together. There's no need to embargo the previous continuity for the sake of a new movie.
Marketing strategies may disagree with you. Abrams copped some criticism that ST (2009) underperformed internationally compared to other franchises. Experimenting with an embargo is not done on a whim.