the G-man wrote:
I noticed a really odd trailer for this on TV about a week ago. It tried to make Pitt's character look like a traditional action hero. I wonder if that isn't part of the reason for the "F" grade with audiences: they went in expecting "Brad Pitt's Die Hard," or "Ocean's 1."
article speculates that's exactly what, in part, led to the "F":
- Although the film played the Cannes Film Festival earlier this year and earned decent reviews from critics, it was advertised as an intense action thriller instead of the slower paced art film that it really is. That kind of disconnect between marketing and the actual product usually leads to lower audience grades, but 'F's are rare. (Previous films to receive the dishonor include 2009's "The Box," 2002's "Solaris" and this year's "The Devil Inside.")