The Weather Channel did fine for years until NBC bought them and decided the profit margin was too low. Now it shows movies and reality shows like everyone else.
In their defense, they're just not needed like they were even a decade ago. Now, go back to when Hurricane Andrew was pounding the coastline, the internet was still way too new for most people, and they got their information from local stations, and the Weather Channel.
Nowadays, I don't need the Weather Channel. I have dozens of local sources, the internet, or access via my phone, right now, in a split instant. With all of that, a dedicated weather channel doesn't have a chance.
“I've noticed that about your people, Doctor. You find it easier to understand the death of one than the death of a million. You speak about the objective hardness of the Vulcan heart, yet how little room there seems to be in yours.” - Spock, The Immunity Syndrome
Leonard Nimoy: 1931 - 2015