When I started this thread, I also thought about asking what people had in mind in terms of ”giving” gifts, but I suppose it's not too late to do that.
As I mentioned, I usually get presents for various family members, friends, and colleagues. The majority of those come in the form of gift cards.
It's so much easier for me to shop; I just get a whole bunch of them, and i'm in and out of the store. For my friend Madge, I try to get something more interesting. It adds an element of surprise and enjoyment in wrapping a present.