A film of two hours of doing nothing but taking scans and readings is not summer blockbuster material....
And Star Trek
has never really been summer blockbuster material either. When it tries to be is when it's at its worst. That's why I maintain Star Trek
's true home is on television. That's where it has the freedom to tell the stories it wants to tell. And that's where it needs to go back to.
It's never really been summer blockbuster material in the past because its never really been approached seriously [read: done well] in that manner. That being said, every movie after TMP tried to recreate Trek as a summer blockbuster in some fashion even if it wasn't the summer, from TWOK to TFF to FC to NEM.