And Star Trek has never really been summer blockbuster material either. When it tries to be is when it's at its worst. That's why I maintain Star Trek's true home is on television. That's where it has the freedom to tell the stories it wants to tell. And that's where it needs to go back to.
It failed on television because the shows told the same stories in the same ways, over and over, for decades. Only a couple of million trekkies continued to care.
It's been said that "home is where, when you go there, they have to take you in." If there's any truth to that aphorism - which is, granted, tongue-in-cheek at best - then television is far from "home" for Star Trek
If the reception for Abrams's Star Trek
so far is any indication, Trek's "home" is probably the month of May or June, every three or four years, for the foreseeable future.