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Old November 27 2012, 04:15 AM   #38
Location: UK
Re: Remaking British shows for North American TV.

AviTrek wrote: View Post
The retired are on fixed incomes and have their spending habits fixed. Viewers don't matter, advertisers matter, and advertisers aren't interested in paying for retired viewers. That's why the ratings reported are for 18-49 not total viewers.
I follow your point, but I equally wonder how if that's the case (over in the UK) ITV has an entire channel filled with comforting detective shows aimed at the retired, and manages to finance it from ads for stairlifts!
Possibly the focus on the young viewers is as misguided as the previous focus on mass audiences for the likes of Beverly Hillbillies and Two's Company... Some of those 60-pluses are heading out to watch the Rolling Stones live, at $400 a ticket...
"Some days are better than others. They say that where I come from."
"Loudly, I imagine, on the day you left."
(Blake's 7 - Rumours of Death)
diankra is offline   Reply With Quote