The logic has nothing to do with brand recognition and everything to do with the belief that people won't go see action movies starring women.
Like The Hunger Games, the Twilight saga, or all those James Cameron movies? Yeah, nobody went to see those.
Those were not action movies. They were romance movies with action elements. If they can create a romance for WW they may have something.
yes, but I'm not sure I'd call The Hunger Games
a romance movie. That was more of a dystopian science fiction story with the obligatory romantic subplot.
If The Hunger Games
is a romance, then so is Logan's Run
, Brazil, Blade Runner,
and Fahrenheit 451
. . . .