Gotham Central wrote:
The feeling in Hollywood is that female superheroes imply do not have the built in audience that the male characters have.
Like Iron Dude and Space Ring Guy?
Because I'd never heard of those characters before they got movies, and I'm pretty sure Iron Man's success owed a lot to having Robert Downey Jr. in the lead visibly having a good time, being sold as a fun blockbuster with a bankable cast and so on (and I still think this
reflects my befuddlement over the existence of a Green Lantern movie better than anything I could actually say).
Conversely, I did
know who Wonder Woman is, if only by cultural osmosis.
The logic has nothing to do with brand recognition and everything to do with the belief that people won't go see action movies starring women.