Re: Star Wars Episode 7 - 2015
In the case of Bond, every movie could be seen as a soft reboot-- otherwise how could he be around for nearly fifty years.
More accurately, I would say every time a new Bond is cast it's a soft reboot, and Craig is no different than the others. Aside from the fact that they wanted to establish in his first movie that he had just made 00 status.
"Internet message boards aren't as funny today as they were ten years ago. I've stopped reading new posts." -The Simpsons 20th anniversary special.