I feel the prices are too high for the number of pages we get.
I would pay $3.99 for a book that offers more pages
DC has more pages in it's $3.99 books and if all books were to get a $3.99 price in the near future they should ax four ad pages and have a 40 page book with 32 art pages. Twenty-four pages for the main feature and eight for back with established team books having a 32 page story.
We need fewer, bigger, lower price comics.
Abandon the newstand market as done by Marvel and go for the comic shop/bookstore/subscription markets to eliminate the high numbers of returns.