Look SW is a big brand, put Jedi into it and it will sell even without the Skywalkers.
Trek did the same with TNG and it worked.
But that wasn't one of the films.
So? Swtor had a 500 mil budget, if EA can takethat risk i don't know why Disney could not.
Most of it was actually for advertising. The actual production and design budget for Tortanic was quite low, which was why it bombed so badly and quickly reverted to f2p.