SalvorHardin wrote:

Nightowl1701 wrote:

Not much choice at this point. Thanks to JJ, Paramount's got a LOT of lost time to make up for in terms of getting people excited again. I'm strongly tempted to say even this is too little, too damn late.
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There's still half a year to go before it premieres. There's plenty of time to promote the movie and then some.
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Exactly.
If I'm
"Joe Star Trek Fan", then I know the film is coming out next May -- and while telling me stuff about the film 6 months before it comes out is good for me, it won't really make a difference in May. I'm seeing it May whether you promoted it in October/November or not.
If I'm
"Joe Movie-Goer" then heavily promoting the film now is irrelevant, because I don't care what's coming out 6 months from now -- I only want to know what coming out in the next few weeks. If I see ads a month or two before it comes out (and maybe a super bowl ad to kick the whole thing off -- no pun intended), then that's good enough for me.