Y'all aware of Fable creator Peter Molyneux's new baby? A "social experiment" rather than a game, in which everyone in the world (or, y'know, everyone who downloads the free app) taps away at a massive virtual cube made of billions of tiny virtual cubes.
At the centre of the cube lays a prize which Molyneux describes as "life changing" - revealed earlier this week to be a "link to a video", the contents of which must be mind blowing indeed. I think it's a film of Molyneux disappearing up his own arse.
It's available on Android and iOS devices:
Naturally people have been going on it and taking the piss. Sounds like fun, I'm going to have a go tonight when I get home from work.
Check this out (nsfw):