I'm beginning to think that everything before the movie will just refer to Cumberbatch's character by the name Benedict Cumberbatch. The action figure will have Benedict Cumberbatch labeled on the packaging, the Countdown to Darkness comic book will refer to the character as Benedict Cumberbatch. It's going to get to the point where in the actual movie he's going to refer to himself as Khan or Gary Mitchell or Flint or the Prosecutor
and everyone is going to be like "I thought his name was Benedict Cumberbatch. That's what everyone's been saying." Then everyone walks out of the theatre and the film tanks at the box office.