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Old October 31 2012, 01:41 AM   #175
Snick27
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Re: Once Upon A Time - Season 2 Thread

Once Upon A Time” (8:00-9:00 p.m.)
Leaping over its lead-in by 162% in Adults 18-49 and building from start to finish, ABC’s “Once Upon A Time” registered as Sunday’s top-rated scripted broadcast series for the 5th week in a row. “Once Upon a Time” beat out its non-sports competition from 8:00-9:00 p.m., drawing a larger overall audience than “Amazing Race XXI” (+4% - 9.8 million vs. 9.4 million) and beating the CBS unscripted series by a resounding 36% in Adults 18-49 (3.4/8 vs. 2.5/6). The Disney-owned drama once again finished No. 1 straight out in its hour across all key Women (W18-34/W18-49/W25-54) and Teens 12-17. In fact, it was the No. 1 TV program of the night with Women 18-49.
  • Season to date in the L+7 ratings, “Once Upon a Time” jumps by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+37%) over its initially-reported Live + Same Day ratings.
  • Building for the 2nd week in a row, ABC’s “Once Upon a Time” grew week to week in Adults 18-49 (+3%) and Adults 18-34 (+33%) to equal best-since-season-premiere numbers – since 9/30/12.
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