Lack of shiny, but also the system to search and sort them is SO bad that you have a hard time finding them. The spotlight is nice, but they should at least have a folder they dump the good ones into so you can find them. Would be nice to even have a DEV kinda reviewing them on the side, and putting the 'good' ones into the Must Play bin for us to find easily. Minimal effort on their part, and it'll appear like all this content is being promoted by them. They could even make it that if the DEV that reviews them likes it enough to promote, he tosses in better/shinier rewards at the end.
This is more of the area where I can't wait for them to finish major work on the Neverwinter Foundry so they can put some of those resources on the next backport to STO. That Foundry's got WAY better methods of finding missions, including the ability to "follow" your favorite authors, a microblogging for them, etc, and the ability to group things "geographically".