Captain Craig wrote:
I don't have a problem with the kids calling the demon Toby. It is after all how a child is relating to the "imaginary friend". I mean if the child is going,"this is my imaginary friend Bloody Demon" then a parent is going to being having their child tested. Normalcy breaks down faster than "Toby" needs.
In the Exorcist
, Regan referred to her "imaginary friend" as "Captain Howdy" for much the same reason. However, the film's characters dropped it pretty quick when the real possession stuff kicked in. And the producers generally didn't refer to the demon by that name in promotional material, etc.