Well they should not tell fans they have certain actors aboard when they don't, they also said thet CBS would approve there production if they got a million likes, cleary that is not true either.
Maybe they just don't have things worded the right way, but if I were a general Star Trek fan and saw that, I would think "Oh wow! CBS will make this series with Jon, Marina, Tim and Wil if they get a million hits' i would get excited. Just a bit misleading is all. But again, as long as there not ripping people off..