Temis the Friendly Ghost wrote:
want to capitalize on the success of Abrams' movies
But how many people in the general public have any idea who JJ Abrams is, or that he had anything to do with the last Star Trek movie?
I would say that the majority of the movies I see and enjoy I am completely unaware of the names of the producers, directors, writers, catering service and in some cases the names of the non-star actors involved.
ST Eleven popularize the idea and name Star Trek, another series would not have to be closely tied to it. Just adhere to general themes.