Oh, it was the game. The game that said "You love me? Fuck you."
When (straight) Men say to women "I love you" a large component of that is "I am wonderful enough for you" and when she says "I just don't feel the same way about you that you do about me" what they're really saying is "I'm too wonderful for you and you're an idiot to think you're in my league, a fucking idiot, fuck off".
Platonic mancrushes work the same similarly.