Exactly. Not so novel for those of us who are surrounded by this, where it might even be considered mundane in the scope of daily life in a big city, but it's easy to forget that there are smaller towns that don't have access to such conveniences, so that when one does finally open, it's a big deal.
The downside to this, however, is when development companies decide it's a good idea to build clusters of big box stores. All fine if you like the convenience of your favourite chain in different cities you travel to, but I feel it removes the uniqueness a city has, if you expect the same stores and restaurants everywhere you go, and is not so great for smaller cities where the economy depends on local businesses.
I live in a medium sized city and we only have one Starbucks. A shock to many, I'm sure, but our other big national chain keeps us in good supply.