I know there's a disclaimer at the end of the video, but I'm still suspicious that Virgin had nothing to do with it. Why would a "creative" filmmaker producing a short film about racing in the future plaster Virgin logos all over the winning vehicle and driver?
But that's neither here nor there. I'm still unsure as to why you consider this short creative? It was essentially a recreation of a pod race, the acting was terrible, and it didn't tell a story other than "a race."
I'm not trying to be contrary, I'm just genuinely interested in what you think was creative. What chances were taken here? Where is the polished modern tech? The effects are decent, but obviously low budget and hardly polished. That's not necessarily a bad thing, filmmakers have to work with what they have, but nothing seen here is uncommon.
And after seeing a film like "Looper," I would have to contest that all the creativity is in short films now. And I'm saying this as a short film producer!