I agree that choosing a candidate to vote for and support is an important thing to many people (including myself, at times). However, IMO, I don't see much thoughtful and careful choosing involved when there are only TWO choices.. people are forced to confront the whole "lesser of two evils" bs and pretty much abandon some issues that they find important and relevant because those issues are not important in their candidate's eyes. This is unfortunate.
..and this is why, in conclusion, I should be president. Obviously.